I spoke last week at App Promotion Summit in London. The event was just great, with amazing speakers, high level attendees and a perfect organization.
My speech was about deep linking, a topic that is currently highly trending, mainly because it's a requirement for retargeting on mobile. Although a lot of mobile marketers have a rough idea of what deep linking is, I realized quite few people have a really good (deep!) understanding of what it's about. In particular, it's not only related to ads and it requires some technical stuff. This is what this presentation aims to solve, eg provide a better understanding of deep linking and become a cookbook to build it:
My speech was about deep linking, a topic that is currently highly trending, mainly because it's a requirement for retargeting on mobile. Although a lot of mobile marketers have a rough idea of what deep linking is, I realized quite few people have a really good (deep!) understanding of what it's about. In particular, it's not only related to ads and it requires some technical stuff. This is what this presentation aims to solve, eg provide a better understanding of deep linking and become a cookbook to build it:
EDIT: Summary and video
Mobyaffiliates published this great summary as well: http://www.mobyaffiliates.com/blog/alex-jubien-from-thinkmobile-on-app-deep-linking-at-aps2014/
And the video is available too!
And the video is available too!
Other great #APS2014 speeches
As for other speakers I was lucky enough to hear there, I strongly recommend you to watch these:
@peggyanne - Peggy Anne Salz: | @mickrigby - Mick Rigby: |
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