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Deep linking at App Promotion Summit

20/7/2014

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I spoke last week at App Promotion Summit in London. The event was just great, with amazing speakers, high level attendees and a perfect organization. 
My speech was about deep linking, a topic that is currently highly trending, mainly because it's a requirement for retargeting on mobile. Although a lot of mobile marketers have a rough idea of what deep linking is, I realized quite few people have a really good (deep!) understanding of what it's about. In particular, it's not only related to ads and it requires some technical stuff. This is what this presentation aims to solve, eg provide a better understanding of deep linking and become a cookbook to build it:
Deep linking at App Promotion Summit from Alexandre Jubien


EDIT: Summary and video

Mobyaffiliates published this great summary as well: http://www.mobyaffiliates.com/blog/alex-jubien-from-thinkmobile-on-app-deep-linking-at-aps2014/

And the video is available too!



Other great #APS2014 speeches

As for other speakers I was lucky enough to hear there, I strongly recommend you to watch these:

@peggyanne - Peggy Anne Salz:
Improving Revenues And Engagement Through Mobile App Marketing


@sylvainww  - Sylvain Gauchet:
Marketing Your Mobile App Using Video

@mickrigby - Mick Rigby:
Get Downloaders To Use Your Mobile Apps



@MegFitz - Meaghan Fitzgerald:
Practical Analytics & Tools To Improve App Marketing Performance

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    Author: Alex Jubien,
    Mobile Expert / Independent Consultant in Mobile Strategy.
    Speaker, Lecturer, Startup Coach & Advisor.
    Former Head of Mobile at Deezer and Viadeo.
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