My speech was about deep linking, a topic that is currently highly trending, mainly because it's a requirement for retargeting on mobile. Although a lot of mobile marketers have a rough idea of what deep linking is, I realized quite few people have a really good (deep!) understanding of what it's about. In particular, it's not only related to ads and it requires some technical stuff. This is what this presentation aims to solve, eg provide a better understanding of deep linking and become a cookbook to build it:
EDIT: Summary and video
And the video is available too!
Other great #APS2014 speeches
@peggyanne - Peggy Anne Salz:
@mickrigby - Mick Rigby: